Internet Technology Strategies Search Engines an Example of the Topic Science and Technology Essays by

Internet Technology Strategies Search Engines Research Parameters and Justification Google is one if not the largest and quickest search engines, and is the central technology choice for most Internet users. Google has a standard traditional focus on Internet Marketing. They seek to create and retain satisfied customers by providing a rich mix of services, tools, and content to meet all or at least most of their vast clients needs. A close look at their website demonstrates a variety of tools, links, scrolling messages, news flashes, etc. and an abundance of content. Contrastingly, Yahoo has confidently place their marketing emphasis on virtual and network organizations with a clear mandate on establishing business partnerships. Need essay sample on "Internet Technology Strategies Search Engines" topic? We will write a custom essay sample specifically for you Proceed Google has strived to remain simple and clear cut while Yahoo strikes many as complex and varied. Not to say Google doesn't provide a variety of tools and cutting edge services, they do, but Yahoo is more of a "media driven" company while Google remains a "technology driven" company, Strategic Management In support of these findings, according to Cindy McCaffrey, head of Googles marketing department, "We have done virtually nothing to market the brand." (Brown, 2006) Based on a decision early on to invest in innovative technology, Google chose not to implement an active consumer marketing or advertising campaign on or off line. Because of this clear focus on the user and delivering a product that stands above the rest, arguably 50% of all web searches start with Google. Key Marketing Tools and Search Results of the Future? If anything is to be said about Googles Internet Marketing, it is the skillful ability to promote from within Google is the biggest player when it comes to programs which have become marketing tools onto themselves, i.e. Google, Froogle, Adwords, Google Directory, Google Blog, Search Google, Mobile and specifically Google Earth, which appears to the geographical tool of choice for every broadcast news pision. Google Inc. indexes more than 1 billion URLs, thus providing access to the full text of 560 million web pages. This means that a single search is the equivalent of a stack of paper more than 70 miles high in less than half a second. With searches available in 10 languages and highly relevant search results, Google is the first choice when using technology for communication, learning, and entertainment. (Varey, 2001, p.232) Keywords: E-retailing, Jurisdiction and Global Interaction Promotion is largely via a targeted e-mail data mining system allowing personalization and offers relevant to inpidual consumers. Google makes sites popular with users and attracts links from other sites - characteristics that search engines use in determining rankings. It should be noted that directories of this nature can be very wide in scope, or they could be more focused, in the nature of a trade directory. To ensure contact with potential customers, e-retailers might consider something much more focused. In technologically advanced countries, Google faces the emergence of government-backed rivals. Google offers country- and language-specific variants of its sites and requests of officials from, e.g. Germany to eliminate potentially illegal sites from its google.com counterpart at google.de. So far, Germany does not appear to have asked Google to eliminate such sites from those presented to German-based visitors to google.com, but the notion of geographic specific information tailoring has lodged. In China, thousands of routers around the country are apparently configured to simply drop packets going to or from Internet points of presence that have earned a bad reputation with the authorities, and increasingly subtle forms of filteringsuch as temporarily denying access to Google. (Crews Jr, 2003, p.28) Research Design, Methods, Strategy and Purpose Empirically, Googles platform works on the principle that important, authoritative pages tend to be those that are heavily linked by other pages. This methodology is extremely useful for finding well-known and well-cited Web pages. The codification is organized by most to least cited pages on your topic or search terms. Other search services have formed an alliance with Google to use its software or portions of its index. (Lynch, 2004, p. 217) Researchers will retrieve similar (but not necessarily identical) search results using out sourced search engines, but only through Google directly will yield comprehensive proprietary results from their service. Most online services were funded through advertisements, by venture capitalists, or through corporate cross-subsidization where the profitable pision of a company covered the costs of the online undertaking. Unlike many website who still seek legitimate funding, Google has been able to attract web sites that attract and keep visitors and encourage them to stay and revisit frequently. This achievement, as a search engine and portal site, expanded Googles repertoire (as listed earlier) of services beyond simply pointing people to content elsewhere on the Web. Instead, they matured their business models to the goal of keeping users on their sites as long as possible. By contracting with large content providers they offered sports information, entertainment news, current events, and many other services all under one roof. Conclusion There is little question that Google, a quintessential American success story with a gilt-edged brand name, will have staying power in the United States for many years to come. Googles pay-per-click advertising model earned it more than $6 billion in Internet advertising revenue last year, roughly half of all the money spent by advertisers online in 2005. Amid heightened competition, Googles marketing costs are rising, its profit margins are shrinking, and its slowing rate of growth has disappointed Wall Street. The high-flying stock that once exceeded $475 per share has plunged to less than $350, a drop of more than 25 percent in less than three months. Google certainly tried to hang on to its idiosyncrasies by waiting longer than many other start-ups to offer shares to the public. But as soon as it announced its initial public offering, Google was beholden to the same rules as any other company. But as the company's tentacles extend across the world, its one-size-fits-all strategy simply won't work where different customs and laws prevail. For Google's global winning streak to continue, the search engine born and nurtured in Silicon Valley will have to do more than simply translate its whimsical home page from English into other languages. It remains to be seen how successfully Google can navigate the challenges posed by distinct cultures and foreign governments as it aggressively pursues global growth in the Internet Age. Reference(s) Alec Brown, 2006, BIG MARKETING, SMALL SPENDING: THE GOOGLE STORY, Vital Marketing Limited Richard J. Varey, 2001, Marketing Communication: An Introduction to Contemporary Issues. Publisher: Routledge. Place of Publication: New York. Page Number: 232. Charles Dennis, Tino Fenech, Bill Merrilees, 2004, E-Retailing. Publisher: Routledge. Place of Publication: New York. Page Number: 72. Clyde Wayne Crews Jr, 2003, Adam Thierer, Who Rules the Net? Internet Governance and Jurisdiction. Publisher: Cato Institute. Place of Publication: Washington, DC. Page Number: 28. Maggie Mcvay Lynch, 2004, Learning Online: A Guide to Success in the Virtual Classroom. Publisher: RoutledgeFalmer. Place of Publication: New York. Page Number: 217.

Free Essays on Relationships In Everyday Use

Relationships in "Everyday Use" Like Dee in "Everyday Use", some people never learn the real value of family love. There is an unconditional love that comes with family. You love someone for the person they are inside. That is what is important. It is not where you live, or what type of clothes you have, or even what your family looks like. The material things should not matter. Unfortunately, some people forget this and loose sight of what really matters. The story of "Everyday Use" is a perfect example of this. The author lets us know right at the beginning that there is some kind of conflict between the mother and Dee that has kept them apart. When the mother starts to tell us about a dream she has where she and Dee meet again on a TV talk show, she makes a reference to the way she really looks, "large big-boned woman with rough, man working hands" (492). Then she says that is not the woman she is on the show. She is the way her daughter wants her to be, "a hundred pounds lighter, my skin like an uncooked barley pancake" (492). If Dee really loved her mother, she would not care what she looked like. Early on when both Dee and Maggie are still children, their house burned down. Maggie was severely burned in this fire. As the mother carries Maggie out of the burning house, she sees Dee watching the fire "with a look of concentration" (492) on her face. The mother felt that Dee hated this house and also hated Maggie. Dee always wanted more. She was ashamed of her family and the way they lived. Maggie and the mother were never ashamed. This is their life and they seem happy with it and with each other. Maggie has always been in "envy and awe" of her sister. She thinks her sister always has and always will get what she wants. After the fire, the mother and the church raised the money to send Dee away to school. When Dee comes back to visit as an adult, the mother and Maggie are both nervous. They... Free Essays on Relationships In Everyday Use Free Essays on Relationships In Everyday Use Relationships in "Everyday Use" Like Dee in "Everyday Use", some people never learn the real value of family love. There is an unconditional love that comes with family. You love someone for the person they are inside. That is what is important. It is not where you live, or what type of clothes you have, or even what your family looks like. The material things should not matter. Unfortunately, some people forget this and loose sight of what really matters. The story of "Everyday Use" is a perfect example of this. The author lets us know right at the beginning that there is some kind of conflict between the mother and Dee that has kept them apart. When the mother starts to tell us about a dream she has where she and Dee meet again on a TV talk show, she makes a reference to the way she really looks, "large big-boned woman with rough, man working hands" (492). Then she says that is not the woman she is on the show. She is the way her daughter wants her to be, "a hundred pounds lighter, my skin like an uncooked barley pancake" (492). If Dee really loved her mother, she would not care what she looked like. Early on when both Dee and Maggie are still children, their house burned down. Maggie was severely burned in this fire. As the mother carries Maggie out of the burning house, she sees Dee watching the fire "with a look of concentration" (492) on her face. The mother felt that Dee hated this house and also hated Maggie. Dee always wanted more. She was ashamed of her family and the way they lived. Maggie and the mother were never ashamed. This is their life and they seem happy with it and with each other. Maggie has always been in "envy and awe" of her sister. She thinks her sister always has and always will get what she wants. After the fire, the mother and the church raised the money to send Dee away to school. When Dee comes back to visit as an adult, the mother and Maggie are both nervous. They...

Convergence Culture Argumentation Essay Example | Topics and Well Written Essays - 1000 words

Convergence Culture Argumentation - Essay Example A mobile phone is an example of technology convergence since it can perform different tasks; play music, take photos and videos, make calls among others. Economic convergence is the merging of old business idea such as marketing in business ideas that deal with the new generation goods and services while cultural convergence is when the audience becomes the user (Junkins 200). The emergence of the media convergence has given the audience capacity to store, edit, improve and recalculate media content. This is an outcome of the current trends in new generation media which has such features like download, edit play, watch, and upload share among others. This features give the audience unlimited capacity to modify media products and take them back to the same market as if they were originals. The consumer is therefore gaining more control over the flow o f media products. Global convergence occurs due to international circulation of media products such as music and film content (Junkins 200). This has further been reinforced by the development of social media platforms such as chat, face book, Skype, Google+ among others which make the circulation of media products very easy Is convergence culture good for society? I am for the concept of cultural convergence and global convergences (Junkins 200). I believe that cultural convergence is good for the society since its benefit greatly out weighs the negative of this trend. Benefits of cultural convergence It has made communication easier by development of new media gadgets that can perform multiple tasks eliminating the need to have several bulky media items. The new models are precise, efficient and portable. This means that there is the flexibility of accessing the media item even on the move, or attending to other tasks. Cultural convergence has made the global market be more competitive hence initiating creativity and diversity to compete fairly in the market (Junkins 200). Media produces have to learn how to keep up with the tremendous flow of media content through the delivery channels to increase revenue, broaden the market and motivate consumer commitment. This culture has brought about new trends in socialization making it dynamic (Junkins 200). It has reduced the social barriers and bridged geographical barriers making it possible for people in different regions to access each other just by the click of a button. It has created a platform where media products can be improved and shared with much ease hence reducing cost of production. There is increased interaction between the producer and consumer of the media production. This gives a channel to get the market feedback on such key areas such as market trends. Consumer need and response your products get in the market. This guides in quality improvement and modification. Accessing media content has also been simplified. The consumer is greatly earning the ability to control the media product they consume, store, discard or modify. Actu ally there are renowned artists who are thriving out of this creativity (Junkins 200). Although some, may refer to their work as not being original. These artists put in some ideas and creativity to come up with the improved product that is commonly referred to as a remix. Usually the source of idea is appreciated. What these artists bring in is the new perspective to interpret